VA Corporation announced that it produced all sessions of Kakao's virtual conference 'if Kakao 2021' held online from the 16th to the 18th, using its own XR (extended reality) solution.
VA Corporation is aggressively expanding its content production capabilities, including virtual conferences and XR live commerce based on its XR and virtual production technologies. The production of this sessions used advanced XR and AR (augmented reality) technology for the 'if Kakao' conference, which shares Kakao's technology and business direction, and created 3D space designs considering the concept of each session to increase attention. To effectively share Kakao's technology and services through the conference, VA Corporation utilized the XR solution.
Furthermore, the company used the Unreal Engine to create virtual spaces and produce a realistic environment, while utilizing AR technology to enhance the completeness of the conference. This increased the concentration on the content of each session, with the large screen visual in the center of the space and the presenter standing in front of the screen, all in one place, which was designed to look like a warehouse at Kakao’s office.
The 'if Kakao' XR conference not only showcased VA Corporation's own XR solution, but also highlighted its 3D space design capabilities. To express the conference theme of 'Moving Forward Together for a Better World' and the presentation content of each session, VA Corporation carefully designed the space by placing objects that represent Kakao's imagination in various places. As a result, the XR conference was evaluated as a cohesive event that matches the overall corporate identity and the theme of 'Moving Forward Together for a Better World'.