VA Corporation is partnering with a global record label to enhance its virtual content production capabilities.
VA Corporation announced that it signed to a partnership with Warner Music Korea to produce video content based on its original content IP.
Both companies plan to collaborate on the production of differentiated virtual content, including music videos, by leveraging each other's core capabilities and technologies. VA Corporation will use its virtual studio infrastructure and virtual production technology, while Warner Music Korea will provide its artist IP.
The CEO of VA Corporation, Kim Dong-eon, says the partnership will expand their content production business and bring recognition to K-content globally. VA Corporation established the largest virtual studio in Asia, VA Studio Hanam, in 2021.